The official Tourism Australia page @australia has amassed over five million followers on Instagram, making it the most followed national destination page in the world.

Tourism Australia (TA) mainly posts user-generated and industry-supplied content, which encourages travellers to continue sharing their own stories and experiences on an ongoing basis. Each post aims to inspire the audience, motivating them to make the decision to travel around Australia by sharing bookable experiences.

When you are posting images of your business or our scenic local area make sure to tag @Australia, #SeeAustralia or #HolidayHereThisYear to give TA permission to repost.

Source: Destination North Coast