The NSW Government will invest more than $8 million in a suite of grant programs to accelerate the recovery of the NSW visitor economy as the state reopens to visitors. Minister for Jobs, Investment, Tourism and Western Sydney and Minister for Trade and Industry Stuart Ayres said the funding would be a significant boost to the visitor economy as travel restrictions lifted.
The $8.35 million will be delivered through the following programs:
• $4.1 million Tourism Product Development Fund - to support regional accommodation renewal and new visitor experiences
• $1.5 million Regional Event Fund - to support new and flagship regional events
• $2 million Co-operative Marketing Program - leveraging Destination NSW's new Feel New marketing campaign
• $750,000 Regional Business Event Development Fund - to create, attract and support new business events for regional NSW.
The NSW Government, through Destination NSW, will deliver the grants and support recipients to best manage their project delivery.