Is your team becoming frustrated with the lack of respect shown from certain customers? Port Macquarie-Hastings Council (PMHC) has launched the HumanKIND initiative calling on customers to be patient with operators who may be experiencing staff shortages and other challenges after a tough year. 

With permission from PMHC Destination North Coast has successfully gained access to the style guide for this campaign messaging that also shows examples of the other creative developed for the initiative.

Campaign messaging is available by contacting Ballina Visitor Information Centre on 1800 777 666.