Ballina Shire Councils Tourism Team work to promote the Ballina Coast & Hinterland and wider Northern Rivers region as key tourism destinations. The team consists of five passionate staff members who all completed their studies locally at Southern Cross University in Lismore. With a diverse range of interests and skills each team member brings a wealth of knowledge with them.  

Working from the Ballina Visitor Information Centre, the team also manage the Visitor Services desk at the Ballina-Byron Gateway Airport and the Northern Rivers Digital Visitor Hub at the Ballina BP Travel Centre.  As well as this the team coordinate the volunteer tourism ambassador program at the Ballina Visitor Information Centre and Ballina Byron Gateway Airport, the destination website discoverballina.com.au and social media platforms @discoverballina on Facebook and Instagram.

Ballina Visitor Information Centre

The Ballina Visitor Information Centre is an accredited centre, open 7 days a week. Our friendly and informative staff and volunteers are on hand to provide information and materials that encourage visitors and locals to explore and experience the region. With an ever-expanding range of custom merchandise, locally made gifts and produce from the region’s growers and makers, the Centre has something for everyone, even the locals! 

Servicing walk in customers and visitors from across the country online and over the phone, the team aim to give visitors the best experience in the region. The Ballina Visitor Information Centre also provides a booking service for tours and accommodation.

With a range of great resources to keep you informed and entertained make sure you pop in or jump online for;

• Live event calendars
• Market calendars
• Monthly What’s On guides
• Annual events guides
• School holiday activity sheets
• Shared paths and cycleways map
• Dining guides
• Itineraries and maps
• + So much more!

Destination Development and Marketing

Working towards the key priorities outlined in the Ballina Coast and Hinterland Destination Management Plan (Discover Ballina - 2021-2030 Destination Management Plan), the team aim to increase overnight visitor expenditure, while preserving the qualities that make our destination special.  Working with industry stakeholders including Destination NSW, Destination North Coast, Tourism Management Groups, business chambers and local businesses the team aim to raise the profile of the destination, strengthen the coordination of the destination management and encourage investment into tourism infrastructure and products.

The Ballina Tourism Team work on projects and campaigns that target visitors from key audiences across the country, as well as those already in the region. Recognising the important role the visitor economy plays in economic development, job creation and contributing vibrant lifestyle benefits to our local community, the team aims to increase the economic footprint of the visitor economy. Digital marketing campaigns are supported by printed collateral such as the official Ballina Coast and Hinterland visitor guide and region map.

Own a Business? Keep in touch!

Ensure that you keep the visitor services team up to date by regularly communicating what's happening and changing with your local business (accommodation, attractions, tours, eateries and events), so that the team can enhance our visitors stay and effectively promote your services.

6 River Street, Ballina | Facebook + Instagram @discoverballina | This email address is being protected from spambots. You need JavaScript enabled to view it. | 1800 777 666