According to Advertising Age, "..China's social landscape is involved in innovations in video, engagement and payment that have evolved differently and faster than anything in the West."
When marketing your business to a Chinese audience on a Chinese platform, it is important that your messages are localised, with an understanding of cultural tones and nuances to effectively engage with you Chinese audience.
Our Webinar will look at:
Effective social media marketing models and channels in China
How to leverage social groups to promote brands/products/services
Do's and Dont's of Chinese social media marketing
Case study of successful social media marketing of Australian brands
Chinese Social Media platforms and strategies we'll be examining:
Weibo
WeChat
Youku
Todou
Social Media is an integral part of Chinese consumers lives that is a medium not to be ignored but embraced. Register for this webinar today to learn how to build your presence and followers on Chinese Social Media platforms.
Source: NSW Business Chamber