The Ballina tourism team will soon launch its latest marketing tool used to promote the wider region to prospective visitors. The guide is currently being printed after months of hard work by the Tourism team and local businesses.

The guide will share local knowledge and insights to attract visitors to the region and to experience what's on offer, revealing what's unique, where to go, what to experience, where to play, stay, eat, shop and enjoy!

To thank the businesses that have supported this project, making this collaborative marketing initiative possible, a launch event will be held (details to come). This will be prior to the rollout of the nationwide marketing campaign that includes both print and digital promotion for the destination. Copies of the guide will be distributed to businesses across the Northern Rivers, to the Ballina-Byron Airport, Melbourne, Brisbane, Newcastle & Sydney Airports, Visitor Centres nationally and local residents.