Ballina Shire Council has adopted the 2021-2030 Ballina Coast and Hinterland Destination Management Plan (DMP).
This DMP is the next phase of destination development and builds on the strengths of the 2014 - 2020 Ballina Coast & Hinterland Destination Management Plan (2014 DMP).
Destination Management Plans play a role in assisting tourism stakeholders to demonstrate strategic alignment in funding applications with regional objectives.
The overarching aim of the 2021 - 2030 DMP is to increase overnight visitor expenditure within the destination to $450 million by 2030 (tripling the 2009 value).
The three key objectives identified in the draft DMP are:
- Strengthen coordination of destination management
- Raise the profile of the destination and its experiences
- Encourage investment into recreational assets, product development and access improvements.
Visitor Economy Industry operators are encouraged to view the contents of the Destination Management Plan and This email address is being protected from spambots. You need JavaScript enabled to view it. at the Ballina Visitor Information Centre.